The impact of COVID-19 pandemic in enterprises is a current topic in the business world. The extension of the changes will depend on how fast scientists develop a new vaccine or a new drug. However, to understand the influence of the pandemic in companies, specialists
In the fourth quarter of 2019, the multinational brewing company Anheuser-Busch InBev (AB InBev) announced the beginning of the production of Corona outside of Mexico. No big deal, actually, because many multinationals spread geographically their supply chains to meet the global demand of their products.
INTRODUCTION Today, the Fourth Industrial Revolution represents a new technological paradigm, where digital systems, the Internet, and the conventional industry will merge together, leading to a transformation of the multinational companies. Industry 4.0 (or I4.0, another name for the current technological era) has captured the
This article presents the internationalization strategy of selected family-run/family-owned multinational companies. The general perspective is to discuss the different internationalization paths presented by different family multinationals and to describe their entry-modes in foreign markets. The cases include family-controlled enterprises from the United States, India, Mexico,
Introduction The Chinese rise in the global economy and the strength of the economic ties between China and Latin America and the Caribbean (LAC) may reduce the economic influence of the United States in that part of the world. Given that the combined GDP of
Introduction “Airbnb’s market value: $ 30 billion, higher than the traditional Hyatt and Wyndham hotel chains.” “Uber’s market value: $ 60 billion, higher than Ford or General Motors.” (Source: NYT, March 2016) The information above shows two industries that suffered drastic structural movements. However, the changes