Uma das ideias clássicas em administração de empresas é o princípio da complexidade necessária, que afirma que “a complexidade da estrutura de uma empresa deve ser compatível com a complexidade do seu ambiente”. Fácil de entender mas difícil de aplicar porque as empresas se tornaram multinacionais
In this book, published recently by Palgrave-Macmillan, the authors focused on Brazil´s rise to the global scenario and the challenges the country currently faces in its pursuit of a new role on the global stage. Lourdes Casanova (interview here) and Julian Kassum made a superb
Lourdes Casanova, a Senior Lecturer of Management at the Samuel Curtis Johnson Graduate School of Management at Cornell University, specializes in international business with a focus on Latin America and multinationals from emerging markets. A Fulbright Scholar with a Master’s degree from the University of
