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Empresas Multinacionais: Contribuições de Bartlett, Ghoshal & Nohria.

Empresas Multinacionais: Contribuições de Bartlett, Ghoshal & Nohria.

Uma das ideias clássicas em administração de empresas é o princípio da complexidade necessária, que afirma que “a complexidade da estrutura de uma empresa deve ser compatível com a complexidade do seu ambiente”. Fácil de entender mas difícil de aplicar porque as empresas se tornaram multinacionais complexas e atualmente os ambientes (mercados) são globais. Uma referencial […]

Book review: The Political Economy of an Emerging Global Power: In Search of the  Brazil Dream, by Lourdes Casanova and Julian Kassum.

Book review: The Political Economy of an Emerging Global Power: In Search of the Brazil Dream, by Lourdes Casanova and Julian Kassum.

In this book, published recently by Palgrave-Macmillan, the authors focused on Brazil´s rise to the global scenario and the challenges the country currently faces in its pursuit of a new role on the global stage. Lourdes Casanova (interview here) and Julian Kassum made a superb job presenting the reasons that helped Brazil to champion the […]

Who is Who in Internationalization: Interview with Prof. Lourdes Casanova

Lourdes Casanova, a Senior Lecturer of Management at the Samuel Curtis Johnson Graduate School of Management at Cornell University, specializes in international business with a focus on Latin America and multinationals from emerging markets. A Fulbright Scholar with a Master’s degree from the University of Southern California and a PhD from the University of Barcelona. […]

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